The publishing and design rules and was highly creative and influential. Strictly a men's magazine, it is included here as the training groundįor Maxim founder Felix Dennis. 'swinging London' and brought the concept with them. Oz was an underground magazine set up in Australia originallyīy editor Richard Neville and artist Martin Sharp. The last issue (issue 48) carried a photograph of the staff, naked. Two covers for issue 37: Angry Oz and A World of Young Love The School Kids Issue triggered an obscenity trail The new look delivers a fresher, more modern feel to reinforce that mix, while introducing a new range of must-read editorial franchises every week, including an all-new Striker.” An advertising campaign in football grounds included six-sheet posters and TV screens in washrooms and concourses designed to reach 1.8 million football fans.įirst issue of underground magazine Oz, above. They told us they love our classic mix of girls, sport, news, humour, gadgets and gear. Nuts editor Dominic Smith said: ' said they wanted more from Nuts. The addition was part of a £500,000 promotional push at 49 football grounds across the UK ahead of the World Cup in South Africa. In the issue, Nuts relaunched with the 3D computer-generated football cartoon strip Striker, which had appeared in both the daily Sun newspaper and in the launch issue of rival men's weekly Zoo before being launched as a standalone comic that closed in 2004. However, they were both seen off by the web, along with their monthly bretheren, by 2015. Sales of Nuts stayed ahead of Zoo, peaking at about 300,000.

The weeklies Nuts and Zoo took away younger readers from the men's monthlies, Loaded and FHM, and also hit Issue (23 January) was sold for 60p, half the aimed-for regular Launch costsįor Nuts were estimated at £8m. Launch its men's weekly and establish a new sector. Of WH Smith and sent out copies with media trade magazines to IPC gave away a million free copies of Nuts at branches Poster promoting Striker football cartoon strip in Nuts IPC set out to create a new weekly sector for men's magazines with Nuts

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